Feminist Statements in Fashion Marketing : and Their Affect on Brand Image

Sweden is moving towards a society where not being a feminist is considered unmodern and conservative. People are fighting for women's rights and equality between the sexes. This feminist movement in Sweden is starting to show in more and more businesses. The fashion business has recently adapt...

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Bibliographic Details
Main Authors: Ward Gustavsson, Julia, Wollbeck, Maximilian
Format: Others
Language:English
Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2016
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10140