Virtual Reality in Marketing—An explorative study

Recently, virtual reality (VR), as a new form of technology is developing and evoking public interest. VR technology can provide an artificial realistic environment controlled by body movements. The technology has been applied in many areas for example movies and other entertainments. It provides in...

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Bibliographic Details
Main Authors: Aofeng, Zhuang, Han, Bao
Format: Others
Language:English
Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2016
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12148