Value co-creation through content marketing : a business to business perspective
The age of traditional marketing is beginning to end and the digital revolution will continueits journey. Today, most companies meet their business customers for the first time in a digitalenvironment and decision-makers stay longer more frequently in the digital world beforeinitiating contact with...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Borås, Akademin för textil, teknik och ekonomi
2017
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12681 |