Value co-creation through content marketing : a business to business perspective
The age of traditional marketing is beginning to end and the digital revolution will continueits journey. Today, most companies meet their business customers for the first time in a digitalenvironment and decision-makers stay longer more frequently in the digital world beforeinitiating contact with...
Main Authors: | Lund, Malin, Sieverthson, Hanna |
---|---|
Format: | Others |
Language: | English |
Published: |
Högskolan i Borås, Akademin för textil, teknik och ekonomi
2017
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12681 |
Similar Items
-
Value Co-Creation in E-commerce : A Case Study of a Swedish E-Retailer
by: Bäck, Malte, et al.
Published: (2018) -
To Mod or not to Mod—An Empirical Study on Game Modding as Customer Value Co-creation
by: Katarzyna Bilińska-Reformat, et al.
Published: (2020-10-01) -
Customer Defection and Value in Business-to-Business Relationships
by: Jylhä, Emmy
Published: (2018) -
Please Initiate Gamifications with Me : Quantitative study on impact of Gamification on Customer Engagement within Co-creation
by: Czeszejko, Rafael, et al.
Published: (2021) -
Some theoretical perspectives of co-creation and co-production of value by customers
by: Nic S. Terblanche
Published: (2014-05-01)