Content Marketing’s effect on customer engagement
The marketing landscape is changing, with the focus shifting from traditional marketing methods towards digital marketing. Enterprises must realize the importance of this new paradigm to not risk falling behind competitors. The new paradigm focuses on customer relationships and trying to attract and...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Borås, Akademin för textil, teknik och ekonomi
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12685 |