Lowering entry barriers in a digital era : A qualitative study about the Swedish fashion industry’s international expansion with Affiliate Marketing.
The internet and the rise of e-commerce have changed the foundation for how Swedish fashion companies operates. The shift has simplified for businesses to reach foreign customers who are vital for the fashion companies as the Swedish market is too small to nurture all existing companies. To expand a...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Borås, Akademin för textil, teknik och ekonomi
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12756 |