No, I'm not shopping for my girlfriend! : A Millennial perspective on gender in fashion retail

The idea of this thesis is to achieve deeper understanding of how gender is materialised in the retail environments of brands challenging the traditional division between male and female especially in their marketing and style direction. Furthermore, the research aims to give deeper understanding on...

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Bibliographic Details
Main Author: Koski, Paula
Format: Others
Language:English
Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12927