Chinese students’ knowledge and attitude towards sustainability : focus on IKEA and their sustainability work
Consumers consider themselves being able to change their consumption behavior and by that make a difference. This makes it easier for organizations in the usage of sustainability in their marketing strategy in order to attract customers and keep the already existing ones. As one of the world’s large...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-13997 |