Slow Fashion Brand Customer Persona : The profile and buying insights of a slowfashion brand customer
Purpose: The purpose of this thesis is to expand knowledge of slow fashion brand customer by creating a persona that communicates the characteristics and aspects that influence purchase decisions of slow fashion consumers. Method: Since slow fashion consumer concept is still rather unexplored area,...
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14707 |