From Product to Service : Developing and testing a retail PSS utilising direct to garment printing tocustomise fashion garments

Background - Consumer individualisation is a growing challenge in the fashion industry, yet it is also an area of great potential as well as a way to dampen over-consumption. The potential lays in how fashion brands can find ways to steer consumption towards a circular economy and utilise their plat...

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Bibliographic Details
Main Authors: Ertelt, Sophie-Marie, Guzun, Ecaterina, Scott, Mirja
Format: Others
Language:English
Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-15308