Driving fashion with data : A qualitative study of how buying firms in the buyer-driven fashion supply chain can benefit from a digitized supply chain reconfiguration

Future customers will demand personalized goods and services. Value creation must therefore have a larger focus on product development and design, supply chain management and after-sales services. The key to success in the future fashion industry, is reduction of the reliance on traditional demand f...

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Bibliographic Details
Main Author: Åkers, Josephine
Format: Others
Language:English
Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-15745