FASHION BRANDS ON SOCIAL MEDIA : Why consumers engage with companies via social media
The online consumer engagement is becoming very significant for companies striving to build their relationship with their consumers. Social media gives an opportunity not only to reach consumers in a passive way, but to engage them in active communication and to upload content that is consequently u...
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-162 |