Ethics of in-game advertisement
Advergaming is a new type of medium for advertising. It is primarily used by companies targeting children and adolescents. However, there are some ethical issues in Advergaming highlighted by existing scholars. In the primary and secondary studies in this dissertation, it was found that Advergaming...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Borås, Institutionen Handels- och IT-högskolan
2012
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16766 |