Colour Forecasting and its managerial implications
In this thesis we examine the colour forecasting process, its methodology and how it is communicated and used in fashion companies. The study is foremost based on qualitative research and on semi-structured interviews with people within the forecasting industry. We have divided the data collection p...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Borås, Institutionen Textilhögskolan
2012
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16778 |