Neuromarketing : Validity and Morality
The new way of doing marketing the so -called neuromarketing, which is a combination of neuroscience findings collected for and used in the marketing domain, has raised a lot of support but a lot of critic as well. The research question is focusing on whether the neuromarketing has been an approach...
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Institutionen Textilhögskolan
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16794 |