Wettodry Initiative : Leading the Way to a Sustainable Fashion Supply Chain through E-Mass Customization
For this thesis, the concept of e-mass customization, supported through e-commerceand away from mass production is considered as an alternative and sustainable strategyfor fashion and textile companies of western markets. Since the need for selfactualization and individualization increases among wes...
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Institutionen Textilhögskolan
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16797 |