Det moderna biblioteket : Om biblioteks marknadsföring i sociala medier
The aim of this thesis is to investigate how libraries market themselves in social media and why they do it. I have studied a certain public library’s process of introducing social media into its marketing mix, the preparations for this process and the effects of these marketing methods.The theoreti...
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17046 |