Multi-channel Sales Distribution- Should Online Retailers Expand Offline?

The retail industry is in a motion of fascinating developments, it can be currently alleged that it is one of the most innovating fields within research. Online retailing in particular has experienced major changes in recent years. However, these developments are slowing down as online retailing is...

Full description

Bibliographic Details
Main Authors: SJÖLANDER, REBECCA, LANGEGGER, LENA
Format: Others
Language:English
Published: Högskolan i Borås, Institutionen Textilhögskolan 2013
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17381