Price Strategy for Product Launch : from the Customer Value Perspective

Background:Fristads has noticed needs and necessity of high visibility work wear in the market, particular for the high risk working industries. In addition to it, new international standards for work wear will be introduced in year 2013 which may put higher requirements on visibility of the work we...

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Bibliographic Details
Main Author: KO, YIN-KWAN
Format: Others
Language:English
Published: Högskolan i Borås, Institutionen Textilhögskolan 2013
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17446