Marknadsföring av folkbibliotek : om fyra folkbibliotek i Kalmar län på väg mot visionen att bli Sveriges bästa biblioteksregion år 2010
The aim of this Bachelor´s thesis is to describe the phenomenon ofmarketing. Four public libraries in the County of Kalmar have beenstudied in the aim to obtain information on their current marketingin the autumn of 2004, as well as their view of marketing and itssignification in connection to a vis...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan
2005
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18294 |