”Varför ska vi heta som vårt hus?” En studie av marknadsföring av bibliotekarien
The aim of this Master’s thesis is to investigate different ways of illustrating the information literacy of librarians and with a pragmatic view survey what has been written about marketing the librarians. The thesis is based on a marketing theory introduced by Philip Kotler. He believes that marke...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan
2006
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18382 |