Relationsmarknadsföring på folkbibliotek : en kartläggning av personalens relationer på arbetet
The aim of this Master thesis is to make a survey of the public library staff-relations at work and discuss relationship marketing as it applies to public libraries. Relationship marketing involves the establishment, maintenance and development of users and other library-related relationships, inclu...
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan
2007
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18497 |