Vad sägs om marknadsföring : En studie av 20 artiklar i svensk bibliotekspress
The aim of this thesis is to research if and in that case how, marketing of Swedish public libraries is used as a possible work method in a time when they are marked by changes in the form of cut backs and technical innovations. With a strive to get an overview by the possible debate I have chosen t...
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Borås, Institutionen Biblioteks- och informationsvetenskap / Bibliotekshögskolan
2007
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18665 |