Betydelsefulla faktorer som bör ingå i en marknadsföringsmix för modeprodukter till barn

In a society where children are getting a bigger influence over the family’s consumption and where more products for children are purchased, the market for children products has expanded. This growth is due to a higher amount of older parents which have a god economy and are choosing to spend more m...

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Bibliographic Details
Main Authors: Ankarling, Pia, Mehlqvist, Lisa
Format: Others
Language:Swedish
Published: Högskolan i Borås, Institutionen Textilhögskolan 2008
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19013