Marknadskommunikation mot en bred målgrupp : En studie av Gina Tricot

The companies of today compete about the consumers’ attention. In a society where the speed is increasing and the trends are constantly changing the marketing of today will soon be obsolete. This is something that is clearer in the fashion business where the consumers always are looking for news at...

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Bibliographic Details
Main Authors: Vikström, Josephine, Johansson, Anna
Format: Others
Language:Swedish
Published: Högskolan i Borås, Institutionen Textilhögskolan 2008
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19066