Vän eller fiende : hur konsumenten uppfattar modeannonser
In advertising, the target has traditionally been aimed towards the product’s advantages.Today the trend is that the advertisers want to create a restless and unsatisfied consumer. Theconsumer on her part is not trying to achieve a goal with her consumption, but experiences theconsumption itself as...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Högskolan i Borås, Institutionen Textilhögskolan
2008
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-19124 |