Nationella stereotyper i reklam
AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country’s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating thebrand with a count...
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| Format: | Others |
| Language: | Swedish |
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Högskolan i Borås, Institutionen Textilhögskolan
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20180 |