Consumer Behavior Characteristics in Fast Fashion
Currently there is a lack of research in fast fashion consumer behaviors both in academicand marketing aspects. This research addresses the fast fashion consumer behaviorcharacteristics, and analyzes the how general consumer behavior theories apply to fastfashion consumer behavior, and what the unde...
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Institutionen Textilhögskolan
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20322 |