Shopping as an experience
The consumption society is expanding with stores and shopping malls which require that a store as well as a mall distinguish from the great mass. Today's consumption society is a difficult marketplace for companies to reach out to their consumers. In this master thesis it has been investiga...
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Format: | Others |
Language: | English |
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Högskolan i Borås, Institutionen Textilhögskolan
2011
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20331 |