Characteristics of and how to maintain a luxury brand
We want to identify the factors of how to maintain a luxury fashion brand. To do this, we have to find what characterizes a real luxury brand. We want to go into depth and find the underlying and often invisible aspects within a luxury brand. The characteristics of a luxury brand are that the majori...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Borås, Institutionen Textilhögskolan
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20674 |