Brand consistency : A case study of Stadium
A brand has to communicate to its customers in a consistent way to achieve a strong position and to distinguish from competitors on today’s market. Many companies operate and offer their products and services on the current market in physical and virtual environments. Therefore the issue to communic...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Borås, Institutionen Textilhögskolan
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20731 |