Price Strategy for Product Launch : from the Customer Value Perspective

Price Strategy for Product Launch : from the Customer Value Perspective

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Title:Price Strategy for Product Launch – from the Customer Value Perspective Seminar date:29th August 2011Course:Master thesis in Fashion ManagementCredits:15 ECTSAuthor:Sandra Yin-Kwan KoTutor: Lisbeth Svengren HolmBackground:Fristads has noticed needs and necessity of high visibility work wear in...

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Bibliographic Details
Main Author: Ko, Yin-Kwan
Format: Others
Language:English
Published: Högskolan i Borås, Institutionen Textilhögskolan 2011
Subjects:
pricing
price strategy
product launch
new product
price research
customer value based pricing
high visibility work wear
Design
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20932

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http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-20932

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