Sexually Objectified Male Portrayals in Fashion Advertisements : Swedish Male Adults Perspectives and Attitudes towards the male portrayals and its Effects on Brand Image

Background: For decades, gender representation in advertising has occupied the attention of researchers, where especially advertising that depicts women sexually has been well examined. However, relatively few research works have investigated the sexualization and objectification of men in advertisi...

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Bibliographic Details
Main Authors: Yamashita, Kyoko, Stenson, Emma
Format: Others
Language:English
Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2019
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22007