What do consumers say? : Exploring Consumers' Opinion on Femvertising in Fashion
Fashion advertising has long been repudiated for fostering narrow and stereotypical imagery of women. Today consumers demand advertisements to be inclusive and real in their portrayals. As a result, there is an increasingly visible marketing phenomenon, called Femvertising, which merges the feminist...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22075 |