#Sustainable#Fastfashion : A qualitative study investigating social media as a channel for fast fashion companies to advertise sustainability

The fast fashion companies are growing with their cheap and trendy clothing, promoting people to adapt to new trends and to consume. At the same time, many fast fashion companies have started to advertise sustainable strategies which are communicated though social media. The aim of this research is...

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Bibliographic Details
Main Author: Fritzell, Julia
Format: Others
Language:English
Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22088