Consumers' and companies' attitudes to personalized advertising : a case study of Taobao
The growing technology has changed the form of advertising and user behavior. Recent years, the amount of personalized advertising is on a steady rise. Personalized advertising is based on a method called retargeting to tailor the advertisements to individual consumers by inferring their interests a...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-22396 |