Creating memorable customer experience : The case for vintage E-tailers of apparel and fashion pieces
Owing to technological development, companies want to transmit a memorable customer experience to their customer in order to enhance their competitive advantage. The purpose of this thesis is twofold - (1) to explore how E-tailers of vintage are working to create memorable online customer experience...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23449 |