Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar

Understanding the Digital Future : Applying the Decomposed Theory of Planned Behaviour to the Generation Y's Online Fashion Purchase Intention while Creating and Using a Customised Avatar

Abstract Purpose - The purpose of this master thesis is to research the Generation Y’s online purchase intention for fashion items while creating and using a customised avatar. Overall, the objective is to create a better understanding of this technology’s potential, formulate managerial implication...

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Bibliographic Details
Main Authors: Lancere de Kam, Eva, Diefenbach, Jacqueline
Format: Others
Language:English
Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2020
Subjects:
Virtual fitting
virtual fashion
virtual avatar
customised avatar
Theory of Planned Behaviour
Decomposed Theory of Planned Behaviour
Generation Y
online buying behaviour
Social Sciences
Samhällsvetenskap
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23485

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23485

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