Brand image in multi-channel fashion companies

Branding has become increasingly important in order to distinguish a brand from numerous competitors in the fashion industry. An effective way to differentiate the brand from others has shown to be through the brand image, which is why managers should work on sustaining a positive brand image. Manag...

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Bibliographic Details
Main Authors: Kleist, Sofia, Lindstedt, Linnéa
Format: Others
Language:Swedish
Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2020
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23786