Brand image in multi-channel fashion companies
Branding has become increasingly important in order to distinguish a brand from numerous competitors in the fashion industry. An effective way to differentiate the brand from others has shown to be through the brand image, which is why managers should work on sustaining a positive brand image. Manag...
Main Authors: | , |
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Format: | Others |
Language: | Swedish |
Published: |
Högskolan i Borås, Akademin för textil, teknik och ekonomi
2020
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23786 |