Generation Z’s Perceived Value of Customised Fashion : A Mixed Method Approach

The standardised approach of producing fashion products in conjunction with the fast fashion trend has triggered a throwaway culture where premature disposal of well- functioning fashion products is a major problem. However, a shift has been revealed with the emerging demand for personalised fashion...

Full description

Bibliographic Details
Main Authors: Flodemark, Cornelia, Zumbuehl, Rahel
Format: Others
Language:English
Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2021
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-26518