Online going offline : Why online fashion retailers expand through an offline strategy
During the previous years there has been a lot of focus on e-commerce in the fashion and clothing industry and that everything will be bought online in the future. However, several e-commerce companies have decided to expand into offline retail. This dissimilarity between theory and reality creates...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan i Borås, Akademin för textil, teknik och ekonomi
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-701 |