Online going offline : Why online fashion retailers expand through an offline strategy

During the previous years there has been a lot of focus on e-commerce in the fashion and clothing industry and that everything will be bought online in the future. However, several e-commerce companies have decided to expand into offline retail. This dissimilarity between theory and reality creates...

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Bibliographic Details
Main Authors: Bövik, Therese, Pålsson, Lisa
Format: Others
Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2015
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