"Just one click" : utilitarian and hedonic motivations of students to shop fashion online
The online shopping industry has been growing over the past decade (Statista, 2014). Former researchers identified consumers’ utilitarian and hedonic online shopping motivations. A qualitative research was conducted to understand the utilitarian and hedonic online shopping motivations of students to...
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| Format: | Others |
| Language: | English |
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Högskolan i Borås, Akademin för textil, teknik och ekonomi
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-762 |