Development of the visual identity of a new lingerie brand

The aim of the research was to show best practice of the development process of a visual identity for a new, luxury lingerie brand. A part of the research was also to learn about luxury brand values and visual identity by studying other luxury lingerie brands and use that as input for the developmen...

Full description

Bibliographic Details
Main Authors: Saxlöv, Helen, Al Adhami, Sara
Format: Others
Language:English
Published: Högskolan i Borås, Akademin för textil, teknik och ekonomi 2015
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-858