Customer Satisfaction towards Retailers : ICA, ICA NÄRA and COOP FORUM

In the midst of stiff and fierce competition and increased number of grocery retail outlets providing a variety of products, customers have become accustomed to patronizing multiple outlets. Retailers have recognized this trend and are of the view that customer satisfaction plays a role in the succe...

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Bibliographic Details
Main Authors: Lu, Phuc Hong, Lukoma, Ian
Format: Others
Language:English
Published: Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-1005