Customer Satisfaction towards Retailers : ICA, ICA NÄRA and COOP FORUM
In the midst of stiff and fierce competition and increased number of grocery retail outlets providing a variety of products, customers have become accustomed to patronizing multiple outlets. Retailers have recognized this trend and are of the view that customer satisfaction plays a role in the succe...
Main Authors: | Lu, Phuc Hong, Lukoma, Ian |
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Format: | Others |
Language: | English |
Published: |
Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap
2011
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-1005 |
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