Character Development and its Utilization for Convergent Media Formats

The thesis caters to the demands of the creative industries for products and contents which can be utilized for convergent media usage and cross-marketing strategies. In this regard character design serves as an important element of entertainment franchises since it is a means to produce media conte...

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Bibliographic Details
Main Author: Haglund, Vira
Format: Others
Language:English
Published: Högskolan på Gotland, Institutionen för speldesign, teknik och lärande 2012
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-1848