Branding Spain : analyzing the organizations behind the image of Spain in Sweden
Globalization abates barriers and makes the world similar, but also leads countries to perform like companies seeking and competing for global capitals. In this competition the „nation brand‟ becomes a critical tool to stand out and attract any sort of foreign investments. In this research, the fact...
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| Format: | Others |
| Language: | English |
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Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-501 |