The significance of participation as a marketing tool
The purpose of this thesis is to describe and analyze the process of creating of the marketing mix model as well as to investigate whether the participation can be a possible new concept for this model. The empirical material is based on eight interviews conducted on Gotland with the companies that...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap
2010
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-548 |