The significance of participation as a marketing tool
The purpose of this thesis is to describe and analyze the process of creating of the marketing mix model as well as to investigate whether the participation can be a possible new concept for this model. The empirical material is based on eight interviews conducted on Gotland with the companies that...
Main Authors: | Ohrelius, Josephine, Tytarenko, Olga |
---|---|
Format: | Others |
Language: | English |
Published: |
Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap
2010
|
Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-548 |
Similar Items
-
Measuring financial literacy and market participation
by: Nordenhed, Joakim, et al.
Published: (2011) -
Traditional marketing vs. Internet marketing. A comparison
by: Varfan, Mona, et al.
Published: (2008) -
Greening the marketing mix : A case study of the Rockwool Group
by: Kontic, Ivan, et al.
Published: (2010) -
A study of the marketing knowledge among single person businesses
by: Wendt, Rasmus, et al.
Published: (2009) -
Virtual Reality in Marketing—An explorative study
by: Aofeng, Zhuang, et al.
Published: (2016)