Research on response and relations between customers and brand equity : A comparative study of McDonald and Max in Sweden
Despite of economic downturn in recent years, the food service industry has performed well in Sweden and has grown by 4.1% in 2009. Now, the players are in a battle of differentiating their products/services and offers, as the degree of competition are moderately high in the market. Hence, building...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-932 |